Top Fashion Industry Trends for Starting Clothing Brands in 2022


Welcome to our listicle blog, where we unveil the top fashion industry trends for starting clothing brands in 2022. Prepare to be swept away by a dynamic array of topics that will undoubtedly pique your interest. From embracing sustainability and eco-friendly practices to indulging in the rise of gender-neutral fashion, we delve into the realms of inclusivity, diversity, and conscious consumerism. Get ready to explore the dominance of streetwear, the allure of minimalism and classic designs, and the power of influencer collaborations. Join us as we navigate through virtual fashion shows, online shopping experiences, and celebrate individuality and self-expression. Discover the latest technology-driven innovations, the resurgence of retro and vintage styles, and the comfortable charm of athleisure wear and loungewear. Explore global sourcing, production, and local independent fashion brands, and learn about the allure of direct-to-consumer models. Immerse yourself in the world of customization and personalization, while celebrating adaptive and inclusive fashion for all body types. Get ready to step into the vibrant future of fashion in 2022.

1. Sustainability and eco-friendly practices

As the fashion industry evolves, sustainability and eco-friendly practices have become critical trends for starting clothing brands in 2022. This shift towards a more environmentally conscious approach not only appeals to consumers but also addresses pressing global issues. Here are some key points to consider when incorporating sustainability into your brand:

  • Embrace eco-friendly materials: Opt for organic cotton, hemp, or recycled fabrics, which greatly reduce the environmental impact of your clothing production.
  • Incorporate ethical production methods: Choose manufacturers that prioritize fair wages, safe working conditions, and ethical labor practices.
  • Reduce waste through recycling and upcycling: Find innovative ways to repurpose discarded materials or garments, creating unique pieces and reducing the amount of textile waste that ends up in landfills.
  • Transparent supply chain: Educate your customers about the journey of your products, highlighting the steps you take to ensure sustainability at every stage.
  • Engage in circular fashion: Promote practices such as clothing rental, swapping, or second-hand sales to prolong the lifecycle of garments.

By embracing sustainability and eco-friendly practices, your clothing brand not only aligns with current trends but also contributes to a better future for the fashion industry and the planet.

2. Rise of gender-neutral fashion

In 2022, one of the top fashion industry trends for starting clothing brands is the rise of gender-neutral fashion. This movement towards inclusivity and breaking traditional gender stereotypes has gained momentum in recent years and shows no signs of slowing down. Here are a few key points to consider:

  • Fluid silhouettes: Gender-neutral fashion embraces fluidity in design, with the focus on creating clothing that can be worn by people regardless of their gender identity. This means opting for more relaxed and unisex silhouettes that cater to a broader range of body types and personal styles.
  • Neutral color palette: To achieve a genderless aesthetic, clothing brands are often using a neutral color palette that transcends traditional ideas of femininity and masculinity. Shades like beige, gray, and white are popular choices, as they allow individuals to express themselves free from societal norms.
  • Inclusive marketing: The rise of gender-neutral fashion goes beyond just the clothes; it extends to marketing strategies as well. Brands are actively working on inclusive campaigns that feature models of different genders and body types, sending a clear message of acceptance and respect. By embracing diversity, clothing brands can connect with a wider audience and build a loyal customer base.

By embracing the rise of gender-neutral fashion, clothing brands have the opportunity to tap into a growing market and reach a diverse customer base. This trend not only promotes inclusivity and individuality but also aligns with the values of many consumers today. Consider incorporating gender-neutral elements in your designs and marketing efforts to stay ahead in the ever-evolving fashion landscape.

3. Embracing inclusivity and diversity

2022 is set to be a year of significant progress for the fashion industry, with a growing emphasis on embracing inclusivity and diversity. Brands that prioritize inclusivity will not only make a positive impact on society but also open themselves up to a diverse customer base. Here are a few key ways clothing brands can embrace inclusivity and diversity:

  • Size-inclusive ranges: With body positivity gaining momentum, clothing brands can cater to a wider range of body types. Offering sizes that go beyond standard measurements allows customers to feel included and valued, resulting in stronger brand loyalty.
  • Representation in marketing: Fashion brands should strive to represent a diverse range of individuals in their marketing campaigns. By depicting people from various backgrounds, ethnicities, ages, and abilities, brands can empower and connect with a broader audience.
  • Collaboration with underrepresented designers: Supporting and collaborating with underrepresented designers can bring fresh and unique perspectives to the fashion industry. By providing opportunities for emerging talent, brands can contribute to a more inclusive and diverse fashion landscape.

In summary, embracing inclusivity and diversity in the fashion industry is not only a moral imperative but also a smart business move. Brands that prioritize inclusivity through size-inclusive ranges, diverse marketing representations, and collaborations with underrepresented designers will thrive in 2022 and beyond.

4. The dominance of streetwear

Streetwear has cemented its position as a leading force in the fashion industry, showing no signs of slowing down in 2022. Embraced by both high-end designer labels and independent clothing brands, streetwear has become a global phenomenon. Its popularity is fueled by its fusion of comfort, style, and urban aesthetics, appealing to a wide range of demographics. From oversized hoodies to trendy sneakers, streetwear offers versatility and a cool factor that resonates with today's fashion-conscious consumers.

To stay ahead in the competitive fashion market, clothing brands should consider incorporating streetwear elements into their collections. This can be achieved through the use of bold graphics, statement slogans, and sportswear-inspired designs. Collaborations with streetwear influencers or artists can also elevate brand visibility and credibility among streetwear enthusiasts. By tapping into the dominance of streetwear, clothing brands have the potential to attract a larger customer base and cultivate a strong brand identity that resonates with the current fashion landscape.

As streetwear continues to dominate the fashion industry, it's crucial for clothing brands to stay on top of the latest trends and adaptations within this genre. Athleisure, for instance, has emerged as a popular subcategory of streetwear, combining athletic and leisurewear elements. Incorporating athleisure pieces such as joggers, track pants, and sports bras into collections can enhance a brand's streetwear image and appeal to the growing demand for comfortable yet stylish clothing. Sustainability is another key consideration, as consumers increasingly prioritize eco-friendly fashion choices. Incorporating sustainable materials, production processes, and ethical practices into streetwear collections can help clothing brands align with their target audience's values and maintain a competitive edge.

5. Minimalism and classic designs

Minimalism and classic designs have been making a strong comeback in the fashion industry, and they are expected to continue dominating the scene in 2022. This trend focuses on simplicity, elegance, and timeless appeal, making it a perfect choice for starting clothing brands. Emphasizing clean lines, muted colors, and understated details, minimalistic fashion offers a refreshing break from the loud and flashy styles of the past. Incorporating classic designs with a modern twist, such as tailored suits, simple silhouettes, and refined accessories, will give your brand a sophisticated and versatile aesthetic that appeals to a wide range of customers.

For aspiring clothing brands, embracing minimalism and classic designs brings several advantages. Firstly, this trend allows your garments to stand the test of time, ensuring longevity in the fashion market. By focusing on timeless pieces, you can create a collection that transcends seasonal trends and remains relevant across multiple years. Furthermore, classic designs are versatile, making them suitable for various occasions and demographics. Whether your target audience is young professionals, fashion enthusiasts, or minimalism enthusiasts, minimalistic and classic garments offer a versatile and chic option for all.

When implementing minimalism and classic designs, it is crucial to pay attention to the finer details. Keep your designs clean and streamlined, using high-quality fabrics that drape beautifully and create effortless silhouettes. Neutral color palettes like black, white, gray, and earth tones are key elements in achieving a minimalistic aesthetic. Choose timeless patterns like pinstripes, houndstooth, and polka dots to add subtle visual interest. Remember to prioritize functional and well-crafted pieces that prioritize comfort and style, ensuring that your clothing line becomes a go-to choice for fashion-conscious individuals seeking a minimalist yet elegant look.

6. Influencer collaborations

  1. Influencer collaborations:
  • Collaborating with influencers has become a powerful marketing strategy for clothing brands in 2022. Their influential presence on social media platforms allows them to connect with a vast audience. By partnering with the right influencer, clothing brands can reach their target market more effectively and increase brand awareness.

  • Choosing the right influencer is vital for a successful collaboration. Consider their niche, followers' demographics, and engagement rates to ensure alignment with your brand's values and target audience. Additionally, it's important to establish clear expectations and negotiate terms that are mutually beneficial. Through influencer collaborations, clothing brands have an opportunity to tap into already established communities, enhance brand credibility, and ultimately drive sales.

  • The benefits of influencer collaborations extend beyond brand exposure. Working with influencers can help in creating authentic content, garnering social proof, and building brand loyalty. Furthermore, influencers can provide valuable feedback and insights, helping clothing brands stay relevant and responsive to consumer demands. Don't underestimate the power of influencer collaborations to elevate your clothing brand's visibility, credibility, and market position in 2022.

7. Virtual fashion shows and events

Virtual fashion shows and events have surged in popularity in recent years, and they are here to stay in 2022. With the limitations on physical gatherings and travel restrictions, fashion brands have embraced the digital realm to showcase their collections. These virtual events provide a unique opportunity to engage with a global audience and attract potential customers from the comfort of their homes.

One of the noteworthy advantages of virtual fashion shows is their cost-effectiveness. Brands can save a significant amount of money by eliminating the need for physical venues, models, and large production teams. Moreover, these events allow for creative experimentation and innovative presentations that may not be possible in a traditional runway setting. From captivating 3D animations to interactive virtual reality experiences, technology offers endless possibilities to captivate and impress viewers.

To make the most of virtual fashion shows and events, brands should prioritize creating an immersive and visually compelling experience. Utilize high-quality cameras and lighting to ensure the collection is showcased in its true essence. Additionally, consider incorporating interactive elements such as live chats or Q&A sessions to bridge the gap between the audience and the brand. By harnessing the power of technology, clothing brands can propel themselves into the future of the fashion industry.

8. Online shopping experiences

2022 is witnessing a significant shift in the online shopping experiences of fashion consumers. As starting clothing brands navigate the digital realm, it's crucial to understand and capitalize on the key trends shaping this space. Firstly, personalization has become paramount, with consumers craving tailored recommendations and curated shopping experiences that align with their preferences. Secondly, social commerce is gaining momentum, with platforms like Instagram and TikTok allowing brands to directly sell products within the app, streamlining the purchasing process. Lastly, sustainable practices are increasingly important, as eco-conscious consumers seek out brands that prioritize ethical production, transparent supply chains, and eco-friendly packaging. By incorporating these trends into their online shopping experiences, starting clothing brands can optimize customer satisfaction and stay ahead in the fashion industry.

9. Celebrating individuality and self-expression

In the dynamic world of fashion, celebrating individuality and self-expression has become a prominent trend for starting clothing brands in 2022. Fashion enthusiasts are embracing their unique identities and using clothing as a medium to express themselves. From bold patterns and eclectic designs to personalized accessories, there are various ways to make a statement and stand out in the fashion industry this year.

One way to celebrate individuality is through the use of bold and vibrant patterns. From animal prints and geometric shapes to florals and abstract designs, patterns are redefining fashion norms. Clothing brands can incorporate these eye-catching patterns into their collections, allowing customers to embrace their distinct style and preferences.

Another way to promote self-expression is by offering personalized accessories. Whether it's monogrammed handbags, initial pendants, or custom-made shoes, providing customers with the opportunity to personalize their fashion pieces adds a touch of exclusivity and uniqueness. By choosing their own colors, fonts, and designs, individuals can truly showcase their individuality through their wardrobe choices.

Overall, the fashion industry in 2022 encourages clothing brands to celebrate individuality and self-expression. Embracing bold patterns and providing personalized accessories are just a couple of ways brands can empower their customers to express their unique identities through fashion. By embracing this trend, clothing brands can inspire confidence and help individuals make a statement in their own style narrative.

10. Conscious consumerism

Conscious consumerism

  • In 2022, conscious consumerism continues to be a significant trend in the fashion industry. Consumers are now more aware and mindful of the environmental and social impact of their purchases, leading them to seek out sustainable and ethical clothing brands.
  • Clothing brands that prioritize eco-friendly practices, such as using organic or recycled materials, reducing waste, and implementing fair trade principles, are gaining popularity. These brands resonate with consumers who value transparency and want to make a positive impact through their fashion choices.
  • In response to this growing demand, starting clothing brands should focus on creating a strong sustainability narrative. This means clearly communicating their eco-friendly values, sharing information about their supply chain, and highlighting their commitment to reducing carbon footprint. By making conscious consumerism a core aspect of their brand identity, new clothing brands can attract and retain a loyal customer base.

11. Technology-driven innovations

In the rapidly evolving fashion industry, technology-driven innovations are becoming essential for starting clothing brands in 2022. Embracing these advancements not only enhances brand visibility but also improves production processes and customer experiences. Here are three key technology-driven trends to consider:

  1. Virtual Try-On Technology: Virtual try-on platforms are revolutionizing the way customers interact with clothing brands. By utilizing augmented reality (AR), customers can virtually try on clothes and see how they fit and look before making a purchase. This creates a more personalized and convenient shopping experience, reducing returns and increasing customer satisfaction.

  2. Sustainable Fabric Production: As sustainability continues to be a priority for consumers, clothing brands are turning to innovative technologies for eco-friendly fabric production. From recycling textile waste to implementing organic and bio-based materials, these advancements help reduce the environmental impact of fashion while providing high-quality and stylish products.

  3. Artificial Intelligence in Design: AI tools are empowering designers by automating mundane tasks, enabling them to focus on creativity and unique designs. From pattern generation to color scheme selection, AI algorithms can assist in streamlining the design process, saving time and improving efficiency. Moreover, AI-powered fashion trend forecasting helps brands stay ahead by analyzing vast amounts of data and predicting future styles.

By incorporating technology-driven innovations, clothing brands can stay relevant, attract a wider customer base, and make a positive impact on the industry's sustainability efforts.

12. The resurgence of retro and vintage styles

The fashion industry is experiencing a notable shift towards retro and vintage styles in 2022. This trend has captured the attention of consumers and emerging clothing brands alike. Incorporating retro elements into your designs offers a nostalgic appeal and allows you to tap into the growing demand for unique and timeless fashion options.

Retro-inspired silhouettes: Designers are embracing the resurgence of retro silhouettes like high-waisted pants, flared jeans, and A-line skirts. These styles create a flattering and feminine look that resonates with a wide range of customers.

Vintage patterns and prints: Incorporating vintage patterns and prints adds a touch of nostalgia to your clothing line. Pieces featuring polka dots, paisley, or houndstooth patterns can create a statement while paying homage to the past.

Accessories with a retro twist: Accessories are a great way to adopt retro aesthetics without overhauling your entire collection. Think about incorporating retro-inspired handbags, chunky belts, or cat-eye sunglasses to enhance the overall vintage look and appeal of your brand.

13. Athleisure wear and loungewear

Athleisure wear and loungewear have become iconic fashion trends, not just for casual wear but also for everyday fashion. With the rise in remote working and the need for comfort, these styles are expected to dominate the clothing industry in 2022.

  • The athleisure trend blends functionality, comfort, and style, making it suitable for both workout sessions and casual outings. Expect to see an array of stretchy leggings, oversized sweatshirts, and trendy sports bras ruling the fashion scene.
  • Loungewear, on the other hand, focuses on providing coziness without compromising style. Look out for luxurious loungewear sets made from soft fabrics such as silk, cashmere, and velour. These versatile pieces can be easily mixed and matched for a relaxed yet trendy look.
  • To tap into this trend, ensure your clothing brand offers a wide variety of athleisure wear and loungewear options. Incorporate unique designs, bold patterns, and vibrant colors to make a statement in the competitive fashion market.

14. Global sourcing and production

Global sourcing and production have become essential considerations for starting clothing brands in 2022. With the rise of sustainable fashion and conscious consumerism, brands are recognizing the importance of responsible sourcing and ethical production practices. Here are some key trends in global sourcing and production for the fashion industry:

  • Sustainable materials: Clothing brands are increasingly sourcing materials that have minimal environmental impact, such as organic cotton, recycled polyester, and lyocell. By using sustainable materials, brands can appeal to eco-conscious consumers while reducing their carbon footprint.

  • Fair Trade and ethical production: Consumers are demanding transparency and fair treatment of workers in the fashion supply chain. Brands are adopting Fair Trade practices, ensuring that garment factory workers receive fair wages and safe working conditions. Ethical production practices are becoming a critical aspect of a brand's reputation and can lead to increased customer loyalty.

  • Local manufacturing: While global sourcing is still prevalent, some clothing brands are shifting towards local manufacturing to reduce transportation and logistics costs. Local production also allows for quicker turnaround times and fosters a closer relationship between the brand and its suppliers.

15. Focus on comfort and practicality

In 2022, one of the top fashion industry trends for starting clothing brands is a strong focus on comfort and practicality. Customers today are seeking clothing that not only looks stylish but also feels good to wear and serves a practical purpose. To tap into this trend, consider the following:

  • Opt for breathable fabrics: From cotton to linen blends, prioritize materials that allow for effortless air circulation, keeping customers cool and comfortable.
  • Embrace relaxed silhouettes: Say goodbye to restrictive fits and hello to loose, flowing cuts. Oversized shirts, wide-leg trousers, and maxi dresses are all the rage, providing both comfort and style.
  • Prioritize functional details: Incorporate pockets, adjustable waistbands, and easy closures to enhance the practicality of your designs. Customers love pieces that offer convenience and ease of wear.

By incorporating comfort and practicality into your clothing brand, you can appeal to modern consumers who prioritize both style and functionality.

16. Sustainable fabrics and materials

Sustainable fashion has become a significant focus in the clothing industry, and in 2022, the trend continues to gain momentum. From eco-friendly fabrics to biodegradable materials, clothing brands are embracing sustainability wholeheartedly. Organic cotton remains a top choice for many brands, as it is grown without harmful pesticides, chemicals, or genetically modified organisms (GMOs). Not only is organic cotton better for the environment, but it also provides a softer and breathable feel for the garments. Hemp is another sustainable fabric gaining popularity due to its durability and low environmental impact, requiring less water and land compared to other crops. Brands are also exploring innovative materials like Piñatex, made from pineapple leaf fibers, and Tencel, a type of lyocell made from sustainably harvested wood pulp. Incorporating sustainable fabrics and materials not only aligns clothing brands with ethical values but also attracts environmentally-conscious consumers.

In addition to sustainable fabrics, clothing brands are embracing recycled materials as a way to reduce waste and contribute to a circular fashion economy. Recycled polyester is a widely used synthetic fabric derived from post-consumer plastic bottles. This innovative material helps to divert plastic waste from the landfill and reduces the need for virgin polyester production. Econyl, a regenerated nylon made from discarded fishing nets and other nylon waste, is gaining popularity for its eco-friendly manufacturing process. By utilizing recycled materials, clothing brands can significantly reduce their environmental impact while still creating stylish and high-quality garments.

Furthermore, designers are exploring natural dyes and pigments as an alternative to chemical-based colorants. Botanical dyes derived from plant sources such as fruits, flowers, and leaves offer a more sustainable and non-toxic option. Brands are experimenting with bold and vibrant natural colors, bringing a unique and eco-friendly touch to their designs. The use of natural dyes not only minimizes harm to the environment but also offers new opportunities for collaborations with local artisans and communities renowned for their traditional dyeing techniques.

17. Local and independent fashion brands

Local and independent fashion brands have been gaining significant attention in recent years, and this trend is expected to continue in 2022. These brands offer a unique and authentic appeal to consumers who are looking for something different from mainstream fashion. With a focus on supporting local communities and sustainable practices, they have managed to carve out a niche market for themselves.

  • In 2022, local and independent fashion brands are expected to flourish as consumers prioritize buying from local businesses and supporting their communities.
  • These brands often embrace sustainable practices and ethical manufacturing, appealing to the growing demand for eco-friendly fashion options.
  • Customers are drawn to the exclusivity and individuality offered by local brands, as they provide innovative designs and limited-edition collections that are not mass-produced.
  • Social media platforms, such as Instagram and TikTok, have played a vital role in promoting and showcasing local fashion brands, allowing them to reach a wider audience and gain recognition beyond their immediate communities.

18. Direct-to-consumer models

Direct-to-consumer (D2C) models have become increasingly popular in the fashion industry, offering numerous benefits for starting clothing brands in 2022.

  1. Cutting out the middleman: Adopting a D2C model allows clothing brands to bypass wholesalers, retailers, and other intermediaries, enabling them to sell directly to consumers. By eliminating the need for intermediaries, brands can retain higher profit margins and have better control over pricing.

  2. Enhanced customer relationships: With a direct line of communication to consumers, clothing brands can forge stronger relationships and gain valuable insights. By collecting customer data and feedback, brands can tailor their products, marketing strategies, and services to better meet the needs and preferences of their target audience.

  3. Flexibility and speed: D2C models enable clothing brands to respond quickly to market trends and customer demands. By having direct control over manufacturing, inventory management, and distribution, brands can rapidly adapt their offerings, minimize lead times, and efficiently address changing consumer preferences. This agility gives newer brands a competitive edge in a rapidly evolving fashion landscape.

With the potential to maximize profits, build customer loyalty, and stay ahead of the curve, adopting a D2C model can be a game-changer for clothing brands looking to thrive in 2022.

19. Customization and personalization

In a rapidly evolving fashion industry, customization and personalization have become key driving forces for clothing brands in 2022. Here's why:

  1. Tailored for individual expression: Consumers now crave unique and personalized clothing items that reflect their individuality. By offering customization options, clothing brands can tap into this desire and provide customers with the opportunity to create garments that truly represent their style and personality. From choosing fabrics and colors to adding personalized details, this level of control empowers customers and enhances their shopping experience.

  2. Building brand loyalty: Embracing customization and personalization fosters a deeper connection between clothing brands and their customers. By enabling shoppers to actively participate in the design process, brands create a sense of ownership and loyalty. Customers feel invested in the final product and are more likely to become brand advocates, sharing their personalized creations and promoting the brand to their social circles.

  3. Meeting diverse customer needs: With customization and personalization options, clothing brands can cater to a wide range of body types, sizes, and style preferences. This inclusivity allows brands to attract and retain customers who have previously struggled to find clothing that fits their unique requirements. By embracing this trend, brands can tap into niche markets and unlock new revenue streams, ensuring their offerings are accessible to all.

20. Adaptive and inclusive fashion for all body types

The fashion industry is undergoing a significant shift towards adaptive and inclusive fashion for all body types in 2022. Designers and brands are recognizing the need to cater to diverse body shapes and sizes, reflecting the reality of their customer base. This trend is all about celebrating individuality and promoting inclusivity in the fashion world.

In this era of body positivity, clothing brands are introducing a wide range of sizes and silhouettes to accommodate various body types. Plus-size and petite collections are becoming mainstream as brands aim to provide options for everyone. Moreover, innovative design techniques are being employed to create garments that can adapt to different body shapes, ensuring maximum comfort without compromising on style. From adjustable waistbands to stretchable fabrics, these adaptive fashion pieces are revolutionizing the industry.

Alongside the focus on size inclusivity, fashion brands are also embracing models and influencers who represent a broader range of body types. Inclusive advertising campaigns featuring models of all sizes are gaining traction, promoting diversity and instilling a sense of acceptance in consumers. This powerful shift is not only influencing the clothing industry but is also playing a vital role in shaping societal attitudes towards body image and self-acceptance.


In conclusion, the fashion industry in 2022 is experiencing a significant shift towards sustainability, inclusivity, and embracing individuality. The rise of gender-neutral fashion, influencer collaborations, and technology-driven innovations are reshaping the industry. Online shopping experiences, virtual fashion shows, and direct-to-consumer models are becoming increasingly popular. Moreover, the focus on comfort, practicality, and adaptive fashion is gaining momentum. As new clothing brands emerge, it is crucial to consider eco-friendly practices, celebrate diversity, and offer customization options. With these top fashion industry trends, brands can thrive in the evolving landscape and cater to the conscious consumer seeking authentic and inclusive fashion experiences.


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